By 1965, Ray Davies was really starting to explore his range as a songwriter, from the upbeat pop of "When I See That Girl of Mine" to the druggy haze of "The World Keeps Going Around" to the Dylanesque woefulness of "Where Have All the Good Times Gone" -- even a little calypso in "I'm On An Island."
IMHO, by this time Ray was really learning that songwriting could be just like acting -- you take a notion, create a character, and then write a song that sounds like what that character would sing. It got him off the merry-go-round of songwriting as a form of self-expression, which had begun to raise emotional conflicts for a private, shy fellow like Ray.
It also meant that he could now give full range to his own eclectic musical tastes. And as Ray began to experiment with all these different sounds, other songwriters -- including the Beatles -- had to run to keep up.
I do see what you're saying. Ray the storyteller really got into form on face to face and something else, my two favourites. Writing songs as stories really broadened his possibilities. An ingenious, and quite natural career move for Ray.
The Kinks third album „The Kinks Kontroversy“ shows Ray Davies’ fast progression as a songwriter – a huge step forward but the best was yet to come as he was in the anteroom of something very BIG. It’s a good record that comes up with the last rhythm and blues cover done by the band – the great „Milk Cow Blues“!
My favourite tracks are „When I See That Girl Of Mine“, „Till The End Of The Day“, „I’m On An Island“, „Where Have All The Good Times Gone“, „It’s Too Late“ and „What’s In Store For Me“.